Mobile product strategy and business development. - Responsibilities include internal and client facing product strategy, writing briefs for client proposals, building feature sets and wireframes, writing user stories, and generating and maintaining business leads. - Additional responsibilities include recruiting and candidate screening for developer and strategy positions, special projects, and playing tug-o-war with agency dog.
Brands include: EA Sports (Madden), SF AIDS Foundation, Episcopal Community Services, La Crema Wines, Bank of the West, Wild Turkey Kentucky Bourbon (pitch), and new business. - Projects include audit of competitor and consumer social media landscapes, targeted qualitative and quantitative research for brand positioning briefs, and researching innovative social, mobile, and design ideas and trends for internal creative development and weekly agency newsletter. - Extensive experience with focus groups, including respondent screening, development of screener and discussion guide, conduction of interviews, and generation of insights for a creative brief for a major sports channel (pitch pending), and recruitment, planning, and execution of focus groups for La Crema Winery, SF AIDS Foundation, and Wild Turkey.
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Developed and taught a flexible one-on-one writing curriculum to assigned Wellesley College first-years, and adapted the curricula weekly to fit the students' needs and interests.
Assisted guests with finding solutions that helped facilitate their transition back into housing, helped guests with job and housing searches, and worked with guests applying for government benefits (e.g. MassHealth, SSI/SSDI, food stamps, Section 8, etc.). Additionally, maintained personal and professional relationships with the guests so as to maintain trust and maximize assistance.
Planned and implemented a multi-platform, targeted, international publicity campaign to raise awareness of the new partnership and of AMINO's mission to provided medial services and hospice care to impoverished cancer patients in Rabat, Morocco.
Worked on the development and execution of a feature film campaign by assisting team members with research tasks and projects, publicity campaign brainstorms, planning and execution, information synthesis for team use, and fan and company communications. Personal projects included composing a report and presentation on successful campaigns for office use, assisting with the planning and coordination of a new multi-city event launch, and arranged talent visits.
Created and executed lesson plans to teach different sailing fundamentals and techniques, provided one-on-one on-boat instruction to campers, supervised advanced sailors on afternoon sails, and led racing clinics. Additional duties included boat maintenance and communication with parents and board of directors.
Created, implemented, and taught English and Physics curricula at the Science Technical Training Center (S.T.T.C.) for Burmese migrant students ages 16 - 25.
B.A.
Concentration: International Relations - History
(Study Abroad)
Concentration: Political Science and Government
(Study Abroad)
Concentration: Arabic Language and Literature
Marathon runner, sailing instructor, avid concertgoer, world traveller
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